Photography business..It's getting colder and slower

Photography business..It's getting colder and slower

So Its pretty much a know fact that when we get done with the summer we get less work.  Not too many weddings,  no fun outdoor shoots,  and as for me not as many homes up for sale.  I was  shooting three to fives homes a week and now maybe one.  So what do you do???  I have a day job so I eat and feed the family.  I am marketing and studying I am hoping and praying.  But crap its a bit depressing.  So what do you do??  Should I find another gene? Start shooting products?  Maybe it's time to knock one a few local businesses see if they need images for their website?  Hotels? Schools?  Shit I just want to shoot..... What do you do???